As a breast surgeon, I see so many women struggling to find a bra to fit their body. They are suffering in uncomfortable and ill-fitting bras. It became clear, the current ways of fitting a woman into her bra were not meeting the needs of most, if not, all women, impacting their well being.

At TruMeasure, we understand and appreciate the complexity of women’s bodies. Through innovation we are transcending the old cup + band fit model that does not serve women well and bring bra fitting into the future.

Our technology allows us to make custom fit bras possible. A bra just for you, which supports improving women’s health & well being, is our purpose.