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THE BRA

INDUSTRY

DESERVES

AN UPGRADE

1

$28.5B
Global Market
Size (2021)

Source: 1. Organization for Economic Cooperation and Development  |  oecd.org

THE BRA INDUSTRY HAS NOT CHANGED IN 100 YEARS

2

4

1

Current bra cup + band sizing methods were developed in the

1930’s

92 million

tons of textile waste

80%

of women are wearing the wrong size bra

68%

68% of women are uncomfortable in
their bra

Industry unable to meet consumer demand for 

individualism

A bra sits in unsold goods for an average of

6 months

3

Sources:

1. Tommy John Study • 2. Debenhams Study

3. National Research Foundation • 4. World Economic Forum

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OUR REVOLUTIONARY TECHNOLOGY...

...Will offer all women
a custom fit,
custom made bra

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