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THE BRA
INDUSTRY
DESERVES
AN UPGRADE
1

$28.5B
Global Market
Size (2021)
Source: 1. Organization for Economic Cooperation and Development | oecd.org

THE BRA INDUSTRY HAS NOT CHANGED IN 100 YEARS
2
4
1

Current bra cup + band sizing methods were developed in the
1930’s

92 million
tons of textile waste

80%
of women are wearing the wrong size bra

68%
68% of women are uncomfortable in
their bra

Industry unable to meet consumer demand for
individualism

A bra sits in unsold goods for an average of
6 months
3

Sources:
1. Tommy John Study • 2. Debenhams Study
3. National Research Foundation • 4. World Economic Forum

OUR REVOLUTIONARY TECHNOLOGY...
...Will offer all women
a custom fit,
custom made bra

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